BEFORE AND AFTER
My Role: Ux Lead, IxD, VisD
CHALLENGE
Lack of insight into persona needs at this stage in the task flow [Enrolling as a Consultant] resulted in a content heavy page without a clear or compelling value proposition and the primary CTA positioned below the fold.
BEFORE
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d69d6c6727dce4f0462173e8382e6dbc/bc518607-23d4-443f-aa43-194a52383bbc_rw_1920.png?h=4a4d1b9e07978f9780574c827bbc18a1)
AFTER
USER FEEDBACK
Qualitative user feedback sessions were leveraged to insure alignment to Brand and Stakeholder vision
THE SOLUTION
Value proposition communicated with video
CTA clear, prominent & above the fold
Extraneous content removed