BEFORE AND AFTER
My Role: Ux Lead, IxD, VisD
Lack of insight into persona needs at this stage in the task flow [Enrolling as a Consultant] resulted in a content heavy page without a clear or compelling value proposition and the primary CTA positioned below the fold.
Qualitative user feedback sessions were leveraged to insure alignment to Brand and Stakeholder vision
Value proposition communicated with video
CTA clear, prominent & above the fold
Extraneous content removed